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Maybe these aren’t just for hiking?
Ok but you guys have some real cool jobs! View this post on Instagram A post shared by Cassey Ho (@blogilates) SHOP TAKE A HIKE OVERALLS Thank you for the support on my first overalls design!...
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Mission: Create the ultimate travel skort
So ready for a vacay and this is the skort I’ll be wearing on the plane, exploring the city, hiking, riding ATV’s, and whale watching, while eating everything my heart desires! Oh and you bet I can...
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Are skimpy uniforms supposed to make women run faster….?
Runners, is this a design that would actually help you run faster? Or are we tackling a whole ‘nother issue here? View this post on Instagram A post shared by Cassey Ho (@blogilates) It’s not...
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The “Why” Behind the Reversible Deep V Tee
My first version of the Deep V Tee was released over 66 weeks ago. I designed it for those of us who still wanted to show off our cute sports bras while working out but didn’t feel comfortable enough...
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Layering, but make it 2024
Hey guys! Did you see the video of the Gen Z-er saying she “discovered” tank layering or something to that effect? I was like omg are we already here!? IT IS TOO SOON. TOOOO SOOOOONNNNNN!!! And I...
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This package just made me cry
The past few days have been a dream I cannot even begin to explain how magical all of this has felt…and I am not talking about the sales or the press mentions, but the genuine FEELING of community and...
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A fun photoshoot to reflect my ✨fashion designer era✨
Tell me: what is the ONE WORD that comes to mind when you think of POPFLEX? Put it in the comments below! I want to know if my perception of my own brand is delulu or in line with reality. Please be...
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My wildest dream just came true and I’m DYING
CAN’T MOVE CAN’T THINK ABSOLUTELY DEAD MY IDOL MY INSPIRATION TAYLOR SWIFT YOU MADE MY WILDEST DREAM COME TRUE TONIGHT AND I WILL NEVER EVER EVER FORGET APRIL 19, 2024. View this post on Instagram...
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A skort for my non-twirly girlies
Hey guys! Soo I wanted to add a new skort silhouette for those of you who aren’t into the twirly vibes – wanted to go more fitted, more sporty – but of course, you’ll never lose that romantic touch...
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Let’s DIVE into POPFLEX Swim 2024!
Guys, the drop has dropped. Introducing, POPFLEX Swim 2024!!! THE SWIM SHOP AHHH! Summer is officially here!!! I took all your feedback from our first swim drop last year, meshed it with new ideas (and...
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I am so weirded out…dupe culture, exposed.
Hey guys, Dupe culture = counterfeit culture. There, I said it. No one wants to hear it but it’s true, and it’s getting absolutely out of control. I’m sharing with you what’s been happening with me...
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SHEIN has fully gone shameless thief mode. Ugh.
Hey guys, SHEIN is at it again, stealing designs without making even the slightest effort to hide what they’re doing. Remember when the company president called me and promised this wouldn’t happen...
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Can you use the Delilah Duffle as a diaper bag?
Someone said that POPFLEX should make a diaper bag. Well… I’m not a certified mother but I know someone who can properly address this comment. Congrats to my lil sis for welcoming lil Emi into the...
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Simone took “Train like a beast” VERY literally…
Soo you remember the motivational tanks of the 2000s right?! Let me refresh your memory… “Train like a BEAST look like a beauty.” Back in 2011, before POPFLEX was a thing, I sold these tanks out of my...
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Can you use the Cora Backpack for school?
The comment: “Hey could u make a backpack just for school no yoga mat holder?” Sooo it’s been a while since I’ve been in school but I think the Cora Backpack is perfect for a lot of things, including...
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This trend but my designs evolve as I evolve
TBH I NEVER THOUGHT IT WOULD HAPPEN. Not when I decided to defy my parents and apply for a job in fashion instead of applying to med school. Not when I recorded one Pilates video intended for a small...
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DEAD because this was not even on the bingo card of my dreams
CURRENT STATE: Having POPFLEX make an appearance in a Taylor Swift music video was not even on the bingo card of my dreams…and I dream BIG. And not once but FOUR TIMES!!! FOURRRR! WHAT. IS. HAPPENING....
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Running shorts that make you feel like a ballerina? 🩰
Hey guys! I did something a lil different and I have a feeling this one’s going to be divisive! But that’s okay. I don’t want to make the same things everyone else is making. Clothes can be function...
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Meet Your Favorite Long Sleeve!
No one asked but I made it anyway bc I made it for me. I’ve been unable to find the perfect long sleeve tee that I can layer for my workouts, but is also sophisticated enough for work and cute enough...
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I’m always two steps ahead ✌️
When I introduced Your Favorite Long Sleeve, you were like, “love, but what if the neckline wasn’t so wide?” Well, it’s a good thing I’m always two steps ahead of you . I guess you could say I know you...
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